In 1989, Gordon Hainsworth was an electrician turned wholesaler, running a trade counter off Kirkstall Road. His trade customers knew exactly what they wanted. The public, wandering in for “a light for over the table”, clearly didn’t, and a boxed fitting on a shelf did nothing to help them decide.
So one weekend Gordon wired a corner of the warehouse into a mock dining room: one table, eight pendants above it, one bank of switches. Customers could stand there and flick between them. It felt almost too simple, but sales of those eight pendants went up fivefold in a month. People started driving over from the other side of Leeds because, as they kept saying, “you can actually see them on.”
That corner became a floor. The floor became a showroom. The showroom became three. The rule from that first weekend still holds today: if we sell it, you can see it working.
Gordon Hainsworth wires eight pendants over one table at the Kirkstall Road trade counter. The idea of seeing a light switched on before you buy it is born.
The warehouse floor is rebuilt as full room sets: kitchen, lounge and bathroom. We believe it was a first for an electrical retailer in the UK.
Our second showroom opens at Parkway Point, bringing the room-set format to South Yorkshire and doubling the trade counter operation.
Showroom number three opens on Castle Boulevard, taking Luxwell across the Yorkshire border for the first time.
Every showroom gains a working smart home wall, with lighting scenes, heating, locks and cameras you can walk up to and try.
Real chargepoints on real walls, so you can handle the cables and try the apps before an installer ever visits your driveway.
Now run by Gordon’s son Robert, Luxwell stocks over 12,000 products across three showrooms, and every one of them is wired to work.
Most of what goes wrong with buying electrical goods comes from treating them like any other product. A light isn’t a toaster. It changes how a room feels, and it’s wired into your house. So we hold ourselves to a few standards a box-shifter never would:
Four of the ninety-odd people who keep the lights on across Leeds, Sheffield and Nottingham.
Words on a website only get you so far. Come and flick some switches, dim a few room sets and quiz the team. The kettle’s always on at all three showrooms.